Video is a powerful tool, on a landing page it can increase conversions by 80% or more, and what better way to showcase what your product does then produce a short video that does just that.
PlanSource products are very complex and needed a way to simply and visually describe what they do and what value it has for employers.
The visual style of these videos is to showcase features of the products using icons from the brand and characters in a stark setting to help focus on the product and the message. Take a Look:
